There are many activities an organic marketer can perform to improve search engine ranking. From off page point of view, no activity is more effective than link building …
This article will speak about how and what to do in link building and what are the best practices which will help you enhance your website ranking with Google and Bing.
Before we start off we would like to introduce a few important terms:
Search Engine keyword ranking: It is the result of earning a reputation for a given page and there isn’t a more powerful tool available for digital marketers than relevant and high-quality links pointing towards your web page.
Backlinks: Also known as incoming links, inbound links, in links, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top-level domain) from another web node.
What is Link Building?
In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a web page.
Search Engine keyword ranking is the result of earning a reputation for a given page and there isn’t a more powerful tool available for digital marketers than relevant and high-quality links pointing towards your web page.
- High Quality: links from a website with Domain Authority (DA), Domain Score (DS), and Site Rank higher than your website.
- Relevant links: From sites that are associated or add value in your industry
- Have links pointing to deep URLs on your site.
- The more links you get pointing to a specific content page, the more the search engines are going to believe that the content page is something special and should be ranked at the top of the results.
- Very Important : Don’t do it all at once; do it over time. Pace yourself !
Why Link Building is important for SEO?
It’s simple – the more links you have coming into your site just means that more people are referring you for something you’re good at. With the help of Links search engines like Google can see how valuable your site is to other people. And the truth of the matter is, even if you have lots and lots of valuable content, if people don’t link to you, the search engines won’t acknowledge your site as valuable. Why? Because search engines are machines. They’re blind about how valuable your site is. They can only see through links.
To sum it all up: MORE LINKS mean MORE VALUE which results in a HIGHER RANKING.
Although any link is a good link, getting 10,000 links in a week is not as beneficial as getting 10,000 links over the span of 6 months. When a site suddenly gets a ton of links, this throws up a red flag at the search engines that the site may be trying to cheat its way to the top. You should also remember that 100 links on a domain with lower domain authority than yours is less valuable than 1 link from a site that has a higher domain authority than your website, which is why you should always try to go for quality websites. With that being said, we would also tell you not to ignore the quantitative side of things. Because a larger quantity will increase your reputation and increase the trust on the content/information that is given from your page to the search engines; hence increases the ranks for a given keyword.
Improving the Ranking of Your Website
There are numerous ways in which you can improve the ranking of your website. Few of the best off site practices are Guest & Blog Posts, Web 2.0s, Blog Commenting & Forum Postings.
Finding Guest & Blog Posting Websites
For guest and blog posting firstly, you need to find Guest Post & Blog Post Websites. We can find guest post website via Google & Facebook Groups.
Guest Post & Blog Post Websites through Google.com:
Use the following queries to find guest & blog posting websites:
Keyword intitle:”write for us”
Keyword intitle:”write for me”
Keyword intitle:”contribute to”
Keyword intitle:”submit” + inurl:blog
Keyword “submit a guest post”
Keyword inurl:/guest-post/
Keyword “guest post”
Keyword “guest post by”
Keyword “accepting guest posts”
Keyword “guest post guidelines”
Keyword “guest author”
Keyword “guest article”
Keyword “guest column”
Keyword “become a contributor”
inpostauthor:guest Keyword
inpostauthor:”guest blog” Keyword
inpostauthor:”guest post” Keyword”
Replace the word “Keyword” with your respective keyword and use to querries.
EXAMPLE: Wholesale t-shirts intitle:”write for us”
Or you can directly search about guest post websites with keywords such as, Free Guest Post Website, Instant Guest Post Website, Free Guest Posting, Free Guest Posting Instant Approval, Free Guest Posting Sites list 2020, and so on and so forth.
When I searched guest posting sites list 2020 on google, you see that the search result brought back 100’s of relevant websites. All you need to do now is open the links that match your niche, communicate with them & get your content posted.
Finding Guest Posting & Blog Posting Websites using the Social Media:
Social media can be used effectively to find numerous guest posting and blog posting websites. All you’ve got to do is:
- Search for guest posting/blog posting groups,
- Join the relevant groups
- Communicate with various bloggers present in those
- Start posting (guest posting/blog postings) on their websites
EXAMPLE: This is an example from Facebook. Join guest posting groups like the one shown in the image above and find your relevant Paid & Free websites.
Creating Backlinks from Web2.0
Web 2.0 are publisher type sites that allow its users to create their pages with a unique URL.
You can create your web2.0 on WordPress.com, Wix.com, Blogger.com, Medium.com, Tumbler.com & many more.
All you have to do is to create a free account on these domains & then create your own domain. After that you will simply publish your blog or content on that unique domain.
Searching links through SEO tools:
You can search blog comment, forums or any other sort of links, by using free or paid SEO free or paid tools to check the backlinks of your competitor or other relevant websites.
EXAMPLE: https://ahrefs.com/site-explorer
Link Building through Blog Commenting
How to find relevant blogs for blog commenting:
We can use search queries to find relevant blogs for blog commenting.
“Add comment” Your Keywords
“Post comment” Your Keywords
“Write comment” Your Keywords
Inurl: blog”guest house” comment query
Site:.com inurl:blog + “post a comment” + keyword
Site:.com inurl:blog + “post a comment” + commentluv enabled
& more
For example:
Just Click on your relevant blog for blog commenting & post your comment with your link.
Getting Backlinks Through Forum Discussion / Reply
There are two ways to get back links through forums:
Option 1: create your own topics.
The steps to creating your own topics are:
Step 1: Register yourself as a user
Step 2: Email Verification
Step 3: Create Topic
Step 4: Participate in ongoing topics
Create your industry related discussions here or you can also ask questions related to your industry.
Option 2: We can also reply to other topics through the “reply to thread” option.
Final Words:
For proper and effective link building you need to have the right plan. Depending on your goals and the different resources at your disposal; put together a weekly target. For example :
For a local business website; targeting 100 links a week should get the given business a top ranking, whereas for a global business in a highly competing industry (say Financial sector or automotive industry) even a 1000 links a week may not suffice. As marketers; this weekly target is based on the industry you are in, how much your competition is investing, and how you could outplace them to be ranked at the top.
With all that going on, do not lose sight of the fact; that you must not do all of these things at once; but pace it and do it over a period of time – and most importantly never stop it !
